Powerful features in a simple interface. We try to simplify eCommerce; from connecting to payment processors and mailing list providers, to creating products, to managing products, to managing orders, to analyzing sales, to increasing sales, etc. We want to make your life easier than all of the other eCommerce plugins and platforms out there. <br> We built WPMerchant so that anyone can use our simple and innovative technology to sell their products online; so that anyone can start making money today by selling products/widgets/etc on their website; so that your customers can have the quickest possible fully integrated purchase flow; and so that you don’t have to pay $300, $400, or $500+ per year to keep your premium extensions updated. WPMerchant is the quickest, easiest and most effective way to create an online store that produces sales.